WEBSITE OPTIMISATION
With clever use of keywords, page titles and content text we can get your website high up on the search engines, website optimisation doesn't have to cost you a fortune.
When Google searches it looks for your search words in the following order:
- Website Address
if you haven't already purchased your domain, think about including a keyword in the address, i.e. www.leopardwebsites.com includes the important search keyword 'websites'.
- Page Title of Homepage
(this appears in the title bar of the window of your browser) - this can be about 16 words, (e.g. Leopard Websites is: Leopard Website Design - London website design, graphic design, website management, logo design).
- Description of Homepage
(this is the paragraph which appears below the link in the Google search page) - this should be a short paragraph. (e.g. Leopard Websites is: Affordable website design and corporate branding based in London. Dynamic websites, logo designs, image enhancement, web hosting, web management.)
- Keyword List
(this is invisible and won't be seen on your site, it is embedded in the code) - this can be as many words or phrases as you like although it is very important that you don't repeat a word or phrase more than once otherwise you may be blacklisted from Google which is difficult to reverse.
- Content of your Site
the actual text content of your site which of course is totally up to you and any words or phrases can be repeated as many times as you want. So bear this in mind when you write your content as the more 'keywords' you use, the better.
It is important to get these keyords or 'meta-tags' in place before launching your site as it can take a while for this to propogate with Google and the other search engines.
TECHNICAL SPECIFICATIONS
We use the following software from Adobe Creative Suite 4:
- Dreamweaver
- Flash
- Fireworks
- Photoshop
- Illustrator
Our websites are built using XHTML 1.0, HTML 4.01 & CSS 2.0 and follow the WWW Consortium standards.
We optimise our websites for viewing on the following platforms:
- Internet Explorer (minimum version 7.0)
- Firefox
- Safari
- Opera
  
Please contact us for more information: info@leopardwebsites.com |
